About Us

Our Story

Introduction

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A Seahawk, also called an “osprey”, is a master of the fish hunting craft for survival.


The Seahawk brand, on the other hand, is a widely recognized Malaysian-grown brand in the sport fishing industry renowned for its innovative, high quality, and affordable fishing tackle.

Since its birth in 1978, Seahawk has been and remains highly popular with anglers of all kinds and all walks of life throughout Malaysia and now has presence across Southeast Asia and other parts of the world. Seahawk is committed to provide the best and accessible tackle gear for anyone to be ahead of the game. With Seahawk’s wide-ranging tackles to choose from, there is always the right tackle for everyone.
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The Story of

Started off as two brothers, their fishing rods, and their fishing boat in the 1960s. Being one of the first fishing tackle companies in Malaysia, TCE Sports Sdn Bhd was then established to offer affordable high quality fishing tackle for everyone . The business grew back when Malaysia’s recreational fishing was at its early stage and finally created its own fishing brand, Seahawk, in 1978.

Over the years, Seahawk introduced industry-leading models such as the “First Stik” rod series, the Bass Pro” bait-caster series, Iguana series, and SOL 8X braided line that became fast favourites for all anglers. As sports fishing grew  rapidly in Malaysia, Seahawk continues to provide international level fishing equipment at affordable price and contribute to the sports fishing industry. Today,  we continue our fishing passion with the company’s tackles being sold throughout Malaysia and internationally.

40 Years of Research and Experience

Seahawk’s tackles embody the culmination of years of comprehensive research and experience. With over 40 years of field tests and innovations, Seahawk continues to make in demand fishing tackle for the recreational sports fishing that many anglers want.

Our constant improvement focuses on design, performance, and value. From popular rods and reels such as the Kingdom XtremeXeon and Lite Pro spinning reel series, to market leading braided line range “SOL” and “Gachiri” — to our premium series, Team Seahawk. There is something to offer anglers and fishing enthusiasts of all skill levels.

All Seahawk products are exclusively manufactured by trusted factories who maintain strict quality control to ensure the production of the most effective and reliable tackle in the industry.

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Premium Professional Fishing Equipment

TEAM SEAHAWK is Seahawk’s premium range with the latest and most powerful technology and materials.

Working with our international partners, Team Seahawk range offers the best engineered materials and components loaded with the latest available innovative fishing technology, all while staying in line with Seahawk’s accessible price point. If you are looking for the best, look no further than Team Seahawk.

Reel Creation

The Making of Reel

Reel Creation

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Rod Creation

The Making of Rod

Rod Creation

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Lure Creation

The Making of Lure

Lure Creation

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Line Creation

The Making of Line

Line Creation

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Seahawk Fishing Malaysia