About Us

Our Story


Seahawk is a wildly recognised homegrown brand in the sport fishing industry renowned for its innovative, high quality, and affordable fishing tackle. Originating from Malaysia since 1978, Seahawk is and remains highly popular with anglers of all kinds throughout the country and is now a sought-after brand across Southeast Asia and other parts of the world. 

Seahawk is committed to provide a wide range of cutting edge and accessible fishing tackle aimed at keeping anglers of all levels ahead of the game.

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The Story of


Seahawk’s heritage in the sport fishing business started back in 1978, when it was founded under TCE Sports, a family-run company operating from the island of Penang. Back then, recreational fishing was only at its infancy in Malaysia.

Solely committed to its quest to offer quality, affordable fishing tackle, Seahawk introduced industry-changing models such as the First Stik rod series and Bass Pro baitcaster series that became a fast favourite with the rapidly emerging fishing enthusiasts. As sport fishing caught hold and spread rapidly in Malaysia, Seahawk, with its highly affordable and innovative range of fishing tackle quickly became a staple brand in Malaysia with a place of prominence in the sport fishing industry.

40 Years of Research and Experience

Now in its fourth decade, Seahawk’s wide tackle range is a combination of years of comprehensive research and field tests. With over 40 years of innovations, Seahawk has undeniably made many major contributions to recreational sport fishing. From impactful rods and reels such as the popular Strike Wolf and Lite Pro spinning reel series, and market leading braided line range SOL, Elephant Power— that’s often copied, never duplicated—to its top-of-the-line series Team Seahawk. Seahawk has something to offer anglers and fishing enthusiasts of all skill levels.

All Seahawk products are exclusively manufactured by trusted factories who maintain strict quality control to ensure the production of the most effective and reliable tackle in the industry.

In short, Seahawk is committed to giving anglers the best fishing products for their money.
We make ‘em better, so you can fish better!

Team Seahawk

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Enhanced Gears for Intensified Action

Team Seahawk is, in short, pumped up Seahawk series with overall improvements using the latest and most powerful available technology and materials. Which means it’s Seahawk’s best-in-class. This range offers nothing but the best materials and components loaded with the latest in innovative fishing technology, all while staying in line with Seahawk’s accessible price point.

Suffice to say, Team Seahawk tackle is all the beauty and the performance without the heart-breaking price tag from conventional mark-ups.